In one of the most anticipated matches in Ultimate Fighting Championship history, Brazilian Anderson Silva overcame a slow start in the main event of UFC 148 before vanquishing his long-time tormentor. Silva extended his UFC record to a perfect 15-0 defending his middleweight title with a TKO victory at 1:55 of the second round.
Sonnen had spent two years calling out Silva. He questioned his heart and his talent. He insulted Silva’s wife and home country of Brazil. Sonnen insisted that when he finally got Silva in the cage again, he’d leave with the title around his waist.
Only, that’s not what happened.
Then Silva made an invitation for Sonnen:
At that Saturday night, conversations, comments and viral content about the fight (and the barbecue) were all over the web.
Also, at the same night, another topic became popular: The biggest Brazilian TV network, Globo, broadcasted the fight with a 30-minute delay, still informing the transmission was LIVE.
The hashtag #aovivonaglobo (#liveatglobo) was created and used by thousand of users to make jokes about Globo’s “supposed live event” by talking about passed events like there were live at Globo at that night as well.
“Michael Jackson dies. #aovivonaglobo”
“Mr. Armstrong reaches the moon! #aovivonaglobo”
“Anderson Silva watching his fight against Sonnen this Saturday night, LIVE on Globo.”
“Anderson Silva comments his fight, “LIVE” on Globo.”
The most famous and most watched soap opera in Brazil recently reached its chapter number 100 and the most important part of the plot. The soap opera tells the the story of a woman named Nina, who looks for revenge. Her father died and her step mother Carminha left her at a landfill, alone when she was a child.
Carminha got married with a rich retired soccer player. After years planning the revenge, Nina appears with a different identity to make her plans come true. From chapter 100 on, the revenge started for real.
A couple of chapters after number 100, on 24th of July, Avenida Brasil was watched by 30 million people, and of course, was very commented online on social networks like Facebook, Tumblr and Twitter. Even a remix was made for Nina’s famous phrase “Me serve, vadia” (Serve me, bitch) when she made her evil step mother Carminha prepare and serve dinner for her.
Filed under: Conversation Radar
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