Some time ago, I watched a presentation of Professor Michael Bedward, a Creative Economy specialist at London College of Communication.
One of the topics referred to the “countries innovation profiles”. Before showing the innovation scoreboard to the audience – most of it composed of small business owners, communication and art professionals – Michael asked: “Do you think Brazil is an innovative country?” The answer was almost an unanimous NO. That surprised Michael, because in fact, we are actually not that bad:
As I expected, Brazil still have to improve many aspects for better a Creative Economy. Unfortunately, the education system and business environment remain relatively poor. But still, I DO THINK we Brazilians are innovative people.
After the presentation, I asked Professor Michael Bedward his opinion. He told me how surprising was the answer, because “you don’t think you’re innovative but the rest of the World thinks you are”. Besides, the scoreboard proves the World is right.
After some thinking, I realized it’s probably because innovation is not the same as creativity. If the question was about creativity, I’m pretty sure the audience would go for a big YES.
Creativity is the ability to generate new ideas.
Innovation is the successful exploitation of new ideas.
We are great in generating new ideias, but not that good in exploiting them. However, the country is clearly experiencing a remarkable rise, with advances in education and new policies designed to spur innovation.
The most important thing: Brazilians have to believe in our innovation potential. A week ago, I had a very interesting chat with a brilliant american entrepreneur who’s been living in Sao Paulo for one and a half year. He said, in general, Brazilians are scared of changes and they don’t like to take risks.
In fact, we need to be bolder, braver and more confident to turn creativity into innovation. And you know what? It’s easier than we think. A research presented by Michael revealed that, according to 73% of high level executives, creativity is more important for innovation than scientific advances.
Filed under: Brazil
, Mental Notes
, creative economy
, innovation scoreboard
, michael bedward