Developed brand and communication strategies for national and international clients such as Liquigas (Brazilian gas company), Ministry of Tourism of Panama, Caterpillar (Brazilian local dealer). Led multi-disciplinary team (digital planning, media buying, creative) to create and execute brand and activation campaigns for those clients.
• Researched Brazilian market and defined opportunities, coordinated an one-week immersion trip to Panama in order to develop campaign strategies to promote Panama destiny, helping to increase by 14% Brazilian tourists in 2013.
• Participated in client’s board decisions, planned and developed strategies for a national wide promotion campaign to increase consumer’s loyalty to Gas provider company, Liquigas. Campaign achieved two million participants and collaborated to increase sales by 5%.